Investigating the satisfaction of active event sport tourists
نویسندگان
چکیده
Active event sport tourists (AESTs) are those who taking part in organised events as competitors. Each is held a particular destination and, of highly competitive industry, both and destinations offer an ever-widening range services, striving to make their visitors satisfied. In order better understand, conceptualize manage the AESTs’ satisfaction, primary research based on questionnaire survey was conducted 16 small-scale sports events, collecting 502 responses. Results indicate that six satisfaction categories emerged: four event-related dimensions (staff communication, reputation, safety, facilities key processes) two destination-related (destination offering attributes). Understanding role AESTs creates scientific practical contributions, where management marketing need consider each these design deliver best active tourism experience.
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ژورنال
عنوان ژورنال: European Journal of Tourism Research
سال: 2021
ISSN: ['1994-7658']
DOI: https://doi.org/10.54055/ejtr.v28i.2251